THE SHIFT
From a drink you grab to a crush you can't quit.

THE BELIEF
People don't just like something. They obsess over it, irrationally, completely, without apology.

THE MOVE
Turn SunnyD into the object of a full-blown crush, prom photos, yearbook superlatives, confessions in the margins, played with total sincerity.

THE PROOF
Fall for the Flavor. Campaign concept.