SunnyD: Fall for the flavor
Crushes are intense. All-consuming. Completely irrational. The smallest thing — a text, a glance, a bottle in the fridge — can become the center of the universe. Fall for the Flavor takes that feeling and gives it a flavor: SunnyD becomes the crush itself, played with total sincerity across prom photos, yearbook superlatives, and confessions scrawled in the margins like a diary. Nobody just drinks SunnyD in this world. They obsess over it, chase it, fall for it — and they mean every word.
Concept*
Creative Director & Copy: Chad Berry
One movement, three ways in. Bock started it — bold, dark, the original mark. Light keeps the badge without slowing down. Cheer brings it home for the holidays, when the moments worth marking happen around the table instead of the backyard. Different beer, same movement.
