THE SHIFT
From a host city sponsor to a destination worth the detour.
THE BELIEF
World Cup visitors don't just want to watch the match. They want somewhere to go after, somewhere with its own energy.
THE MOVE
Build Choctaw its own football club identity, complete with a crest inspired by traditional club logos, then carry that graphic system everywhere fans would look, including a full wrap of the Dallas DART station in Fair Park, where teams practiced and foot traffic ran high, turning sponsorship into a reason for visitors to find their way to the casino floor.
THE PROOF
Choctaw Football Club. Crest. Jerseys. Playing cards. DART station takeover.
Choctaw Casinos:
World Cup
The Choctaw Football Club became the platform that Choctaw, a Dallas host city sponsor, lived under during the duration of the 2026 World Cup. In order to rise to the occasion and prove our devotion to the beautiful game, we created a crest inspired by traditional football club logos.
We got to create a wrap for the famous Dallas DART station located in Fair Park. During the World Cup, teams practiced here, so there was lots of exposure and foot traffic. This graphic look introduced textures and iconography that became an unmistakable design system that bled into every aspect of the sponsorship.
