THE SHIFT
From "gotta stop" to "let's stop here."
THE BELIEF
People don't just stop for gas. They stop for a moment that feels like home.
THE MOVE
Turn the biskinik, the woodpecker, from a cultural symbol into the brand's defining presence, a messenger of movement, connection, friendliness, and Choctaw pride.
THE PROOF
Rebrand. Campaign. Animation. Brand system.
Choctaw Travel Plaza
Chahta Foundation Cups
Grab one at any Choctaw Travel Plaza and a portion goes straight to the Travel Plaza Scholarship, funding real educational opportunities for Choctaw students.
Learn more about the Travel Plaza Scholarship here: https://choctawtravelplazas.com/scholarship/
What started as an identity turned into the campaign itself, bringing the Biskinik to life. Literally.
Animation:theRepublic.co
CD Copy: Dustin Ballard
CD Art: Andy Coulston